When privacy is worth a coffee
Privacy. Everyone wants to protect her, but no one has ever understood what she means. The world has changed a lot and even if we are constantly on the protection of privacy, nobody care. Shiru Cafe is located in Providence, Rhode Island. If you come in to order a coffee, then he will refuse to serve you … unless you are a student. You present your student card and then the shop will ask you to fill out a form. Once it’s done, you can order your coffee. It is free because you have just paid for it with your personal data.
My most intimate life for a coffee, please
The “sponsors” of the Shiru Cafe pay the coffee and in exchange, the “staff” of the café “assist” the students to get in touch with the “sponsors”. When we know that among these sponsors, we have a happy guy like JP Morgan, then we can say that students, who should be the most concerned about privacy, but they don’t care. I evolved in a Old World where the slightest violation of privacy, we used to scream and to ask for revenge.
We have fought on so many things, on the spying of governments, on the prying eyes of GAFAMs and we are left with little shitty people who are able to give their personal data in exchange for a shit coffee. And according to officials at Shiru Cafe, no student has ever refused to submit to this willful violation of privacy.
Instagram followers for sushi
But I’m going to be told that they are Americans and that they are completely stupid. Well, let’s go on the side of This Is Not a Sushibar which is a shushi restaurant in Milan, Italy. Here, you do not pay with your personal data, but your Instagram followers. I do not know if it’s worse or better. The restaurant can offer you free dishes if you advertise them on your Instagram account. Depending on your number of subscribers, you will have different free dishes such as:
- 1,000 to 5,000 Instagram followers – 1 free Sushi dish
- 5,000 to 10,000 Instagram followers – 2 free Sushi dishes
- 10,000 to 50,000 Instagram followers – 4 free sushi dishes
- 50,000 to 100,000 Instagram followers – 8 free Sushi dishes
And if you have more than 100,000 Instagram subscribers, You have a lunch or a full dinner. Beyond the promotional aspect, we realize that those who play the game, have no qualms to impose advertising on their subscribers in exchange for a dish of shit. Capitalism has dreamed of it. At one time, advertising paid and cost money. Today, you can do it with a free dish.
And people willingly consent to it. Because in fact, surveillance capitalism has managed the feat to turn the violation of privacy into a cool and fun game for the whole family. We were deceived by Facebook and Google when we were young. And we thought our failure would serve as an example to the coming generation. But in fact no, they sell their digital asses for literally a mouthful of bread.
Sad summary of our situation !